The National Weather Service (NWS) is committed to providing the best possible digital products and services to meet the needs of its customers. To that end, the NWS has developed a digital strategy that outlines its vision for the future and its priorities for investment.
Customer engagement:
The NWS will work to engage its customers in the development and refinement of its digital products and services. This will include soliciting feedback on existing products and services and seeking input on new ideas and approaches.
User-centred design:
The NWS will adopt a user-centred design approach to ensure that its products and services are easy to use and meet the needs of its customers. NWS will use agile development methodologies and continuous user feedback to improve the design and user experience of its products and services.
Mobile first:
The NWS will prioritize the development of mobile-friendly products and services. This includes making existing products and services mobile-friendly and developing new products and services with mobile users in mind.
Open data and APIs:
They say that data is the new oil. The NWS will make its data and APIs available to developers to create new products and services that meet the needs of its customers.
Collaboration:
It will work with its partners across government, academia, and the private sector to develop and deliver digital products and services. This includes sharing resources, expertise, and best practices.
Lean and agile:
The NWS will adopt lean and agile methods to develop and deliver its digital products and services. This will allow the NWS to move quickly and efficiently to meet the needs of its customers.
Cloud-based infrastructure:
The NWS online is in the process of migrating its entire infrastructure to the cloud. This will allow the agency to take advantage of the scalability, flexibility, and cost-savings that the cloud has to offer.
Security and privacy:
The National Weather Service (NWS) is committed to protecting the security and privacy of our users’ information. We have put in place appropriate physical, electronic, and managerial safeguards to help protect the information we collect online. We will not share your information with anyone without your consent unless required by law.
Conclusion:
The National Weather Service’s digital strategy is comprehensive and well-organized. It includes a clear vision and goals, and outlines a plan of action for achieving them. The strategy is based on sound principles of digital marketing and makes use of best practices from other organizations. Overall, the National Weather Service’s digital strategy is a strong one that should be effective in achieving its goals.
