Using social media platforms doesn’t only mean engagement, but you must be consistent in engaging with people. The key to having a successful relationship online is to engage with a conversation. Trying to reach out with people within your community by responding to their comments which can allow you to set an agenda.
You can opt one social media platform to begin with, regardless if it’s Facebook, Instagram, LinkedIn, Twitter, etc. Understand the platform thoroughly before making a decision. Each platform has different features and characteristics, giving you different strategies on how to present your business. For instance, LinkedIn is famous in the world of companies and professionals and has a connection globally. On the other hand, Instagram is perfect for showcasing your product and services visually. For Twitter, it is suitable for the short and quick announcement and giving short responses and comments to the people.
Moreover, each of these platforms has different demographics. So, find out the platform which your customers spend most of their time because that is where you wanted to be to generate sales. And if you’re planning to be asuccessful businesswoman in Israel, follow the tips below.
These tips will maximize the usage of social media to help with the growth of your business.
- Be Genuine
Share and tweet interesting posts that can define you and the company. Avoid trying to be something else, and don’t pay too much attention to become perfect in everything. Once you do, you may not be able to put anything in order, or perhaps, you may break the trust of your customers. More importantly, it’s all about your thoughts.
- Engage
The main objective of using social media platforms is to build a secure connection and relationships with your customers. Generally speaking, this step is the most crucial. Many business owners tend to focus on creating content but forget to engage with the audiences.
Meaning, talking to people is not their priority. And that’s the start of the downfalls. Talking to people and responding to comments can make them feel that they are the top priority. That your business has the heart and care for the customers. Besides, you may also share your perspective and point of view on different topics.
- Avoid Producing Too Many Contents
Producing too many content can make the audience feel bored and annoyed. Moreover, you need a lot of types of contents to begin with – such as audio, videos, blog posts, memes, quotes, pictures, etc. And most of the time, people don’t care about that. They don’t care about the post you’ve created last week or last month. What they wanted to know is about your business, your customer’s experience, discounts, promos, contest (if any), something that can make them engage in the content.
